Whenever we develop a website we rely on client needs and objectives.
We ask the following question: What is the purpose of the website? Getting customers, traffic, sales, publicize the brand, report … According to the desired web design and site architecture will be different objective.
In addition to customer needs and goals , we focus on the user. The web has to provide an optimal user experience and optimal usability and accessibility. It is no use to attract users to our website and to immediately abandon it. We must ensure that users are not lost and easily find what they came for.