1994

1994

First Banners

 

A year before we start, appeared the first banners giving way to a new era of digital advertising. Carles Sanabre (Director of ideaRed) conducted extensive research “The Banner. Analysis, objectives, effectiveness, design, and planning message on the Internet” in which, curiously, the conclusions drawn from that study are still valid today despite the rapidly evolving digital world has suffered since.

 

first-banner

 

More information

1995

1995

First websites by Sanabre

 

Since the beginning of our agency, we wanted to be present at the forefront of new trends in information and communications technology (ICT). In 1995, when Internet awoke in Spain, we developed our first web for Mobles Quer. A static informative site whose purpose was to show its product via online.

 

mobles-quer-web

1996

1996

CD-ROM El Mundo del Cava

 

The agency was honored to be a pioneer in making joint advertising on CD-ROM. This ad was on the synergy of several companies to advertise sectoral level. “El mundo del cava” collected the most significant and relevant content about this product. It was distributed in one of the most prestigious magazines of the time: “Actualidad Económica”.

 

cd-mundo-del-cava

1997

1997

Web Directory

 

geriatrica.com was a site where data relevant to seniors as residential addresses, referral services and information for businesses, professionals and companies collected geriatrics. We were pioneers in implementing dynamic web where the user could now interact with the database in different sections Site and with others through the forum and chat.

 

geriatrica-web

1998

1998

Google launches search engine

 

Yes, that Google was in 1998. Evolving into a more streamlined design, it would become the most used search engine worldwide, and therefore have an important role in digital marketing.

 

Google1998

1999

1999

UOC – UPC

 

Carles Sanabre collaborated in defining the curriculum of the Graduate Multimedia UOC – UPC.

 

UPC-logo

marca_UOC_web

 

2000

2000

Creating Magma3

 

Sanabre with Alejandra Carles Ferrer and Albert Corral, create Magma3, the first interactive agencies in Spain.

Monumedia 2000 Award finalist for www.vallderibes.com

 

magma3

2001

2001

Award in the Ibero American Festival of Advertising Communication

 

We won 1 silver sun at the San Sebastian Advertising Festival. Jesus Peiro corporate website.

 

Web Jesus Peiró

2002

2002

Participation in Anuaria Awards 2002

Anuaria Awards 2002 finalist for www.perfumeriasana.com

2003

2003

Participation in Anuaria Awards 2003

 

Finalist in Anuaria Awards 2003 with Test d’interessos professionals Porta 22. Barcelona Activa

 

Premio Interactiva Digital Grupo Edipo-Madrid

 

Best non-profit campaign

2004

2004

New York Awards

 

Carles Sanabre participated as a judge in the New York Awards

2006

2006

We developed the first E-Commerce

 

ecommerce-ideared

2007

2007

First Iphone

 

From here the smartphones have been gaining prominence in our lives by changing the way we interact with brands and opening up innovative ways to reach consumers.

 

primer-iphone

2008

2008

Nestlé Food Pyramid Game

 

Game / interactive application of the food pyramid for Ubiqua agency. The game, aimed at events and fairs, has a record of users.

 

nestle-piramide-aliementacion

 

Access to the game

2010

2010

Instituto de Marketing Online

Carles Sanabre collaborated in the definition of all higher education courses and all courses of Superior Dual Degrees.

2011

2011

Banca ética Campaign

 

spot-banca-etica

2012

2012

Publifestival Awards 2012

Award for Best Spot for Banca Ética

 

premio-publifestival-banca-etica

2013

2013

Development of Social Network naRural

 

narural-web

2015

2015

Research – Website Canvas Model Article

 

Publifestival award for Best Corporate Report