{"id":3651,"date":"2020-06-18T13:13:51","date_gmt":"2020-06-18T11:13:51","guid":{"rendered":"https:\/\/ideared.eu\/project\/oxford-house"},"modified":"2020-07-03T18:04:52","modified_gmt":"2020-07-03T16:04:52","slug":"oxford-house","status":"publish","type":"fw-portfolio","link":"https:\/\/ideared.eu\/ca\/projecte\/oxford-house","title":{"rendered":"Oxford House"},"content":{"rendered":"<p style=\"text-align: justify;\">ideaRed va efectuar una <strong>an\u00e0lisi del posicionament<\/strong> d&#8217;Oxford House davant de la seva compet\u00e8ncia per a descobrir quins problemes tenien com a marca. Partint d&#8217;aquest punt vam desenvolupar diverses l\u00ednies estrat\u00e8giques, entre les que es van incloure la <strong>redefinici\u00f3 de la identitat gr\u00e0fica corporativa<\/strong> aplicada a totes les seves seus internacionals <strong>(branding internacional)<\/strong>, una estrat\u00e8gia de conversi\u00f3 que inclo\u00efa una\u00a0<strong>optimitzaci\u00f3 de la web pels motors de cerca <\/strong>i li va permetre assolir un bon posicionament org\u00e0nic<strong> (SEO), reducci\u00f3 de taxes de rebot a un 2%, <\/strong>i una arquitectura web dissenyada orientada a un enfocament SOLOMO (<em>social<\/em>, <em>local<\/em>, <em>mobile<\/em>).<\/p>\n","protected":false},"featured_media":3365,"template":"","class_list":["post-3651","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-consultoria-estrategica-ca","fw-portfolio-category-imatge-corporativa","fw-portfolio-category-marketing-digital-i-mobil","fw-portfolio-category-marketing-educatiu","fw-portfolio-category-seo-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oxford House - ideaRed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideared.eu\/ca\/projecte\/oxford-house\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oxford House - ideaRed\" \/>\n<meta property=\"og:description\" content=\"ideaRed va efectuar una an\u00e0lisi del posicionament d&#8217;Oxford House davant de la seva compet\u00e8ncia per a descobrir quins problemes tenien com a marca. 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