{"id":3660,"date":"2020-06-18T13:13:51","date_gmt":"2020-06-18T11:13:51","guid":{"rendered":"https:\/\/ideared.eu\/project\/cal-peret-mitjans"},"modified":"2020-07-03T18:16:51","modified_gmt":"2020-07-03T16:16:51","slug":"cal-peret-mitjans","status":"publish","type":"fw-portfolio","link":"https:\/\/ideared.eu\/ca\/projecte\/cal-peret-mitjans","title":{"rendered":"Cal Peret Mitjans"},"content":{"rendered":"<p style=\"text-align: justify;\">Realitzaci\u00f3 d&#8217;an\u00e0lisi i definici\u00f3 d&#8217;estrat\u00e8gia web per al desenvolupament de comer\u00e7 electr\u00f2nic per a Cal Peret Mitjans.<\/p>\n<ul style=\"text-align: justify;\">\n<li>Estudi de la compet\u00e8ncia i sector dels Cal\u00e7ots.<\/li>\n<li><a href=\"http:\/\/www.academia.edu\/8925024\/\">Website canvas model<\/a>:\u00a0El <em>Website canvas model<\/em> \u00e9s una representaci\u00f3 conceptual, gr\u00e0fica i visual dels sistemes o processos que es donen en un lloc web. Aquest sistema analitza i explica dit lloc. A m\u00e9s, identifica pautes per a la creaci\u00f3 de nous llocs web (de tem\u00e0tica similar) i aspectes susceptibles de millora. Identifica els aspectes claus per a l&#8217;\u00e8xit d&#8217;un projecte web com la relaci\u00f3 amb els clients, debilitats de la compet\u00e8ncia, proposta de valor&#8230;<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Desenvolupament E-commerce<\/h4>\n<p style=\"text-align: justify;\">Ideaci\u00f3 i creaci\u00f3 d&#8217;imatge de marca i identitat corporativa per a generar confian\u00e7a en el comprador. Es va idear el logotip, etiquetes i targeta de visita.<\/p>\n<p style=\"text-align: justify;\">Desenvolupament de comer\u00e7 electr\u00f2nic per a la venda de Cal\u00e7ots. Realitzat amb CMS wordpress i connector de Woocommerce (gesti\u00f3 botiga online). La botiga online nom\u00e9s activa el carret de compra durant la temporada del cal\u00e7ot (d&#8217;octubre a abril) i la resta de l&#8217;any roman en mode cat\u00e0leg de productes.<\/p>\n<p style=\"text-align: justify;\">Incorporaci\u00f3 de disseny Responsive adaptable a diferents resolucions de pantalla i dispositius m\u00f2bils.<\/p>\n<h4 style=\"text-align: justify;\">Estrat\u00e8gia SEO<\/h4>\n<p style=\"text-align: justify;\">Per a la optimitzaci\u00f3 SEO es van identificar als competidors directes i els seus keywords principals. Vam realitzar SEO Onpage (h1, h2, h3, url sem\u00e0ntiques &#8230;).<\/p>\n<p style=\"text-align: justify;\">Vam etiquetar les imatges amb keywords (atribut alt).<\/p>\n<p style=\"text-align: justify;\">Creaci\u00f3 de sitemap i enviament als principals cercadors Google i Bing.<\/p>\n<h4 style=\"text-align: justify;\">M\u00e0rqueting en cercadors, estrat\u00e8gia SEM<\/h4>\n<p style=\"text-align: justify;\">Es va realitzar una campanya de CPC (anuncis de text) i una altra de Google Shopping per promocionar els productes en els resultats de cerca de Google. L&#8217;estrat\u00e8gia SEM ha estat clau per a l&#8217;\u00e8xit. Amb la campanya de Google Shopping dels productes van tenir molta visibilitat a la primera p\u00e0gina de resultats i amb una inversi\u00f3 baixa es va aconseguir un alt nombre de vendes.<\/p>\n<h4 style=\"text-align: justify;\">Sobre Cal Peret Mitjans<\/h4>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/calperetmitjans.com\" target=\"_blank\" rel=\"noopener noreferrer\">Cal Peret Mitjans<\/a> \u00e9s una petita empresa familiar dedicada al cultiu de cal\u00e7ots i altres hortalisses. En ser productors el producte va directament &#8220;de la terra al plat&#8221;, sense intermediaris. El cal\u00e7ot \u00e9s un producte de temporada, nom\u00e9s pot consumir d&#8217;octubre a abril.<\/p>\n","protected":false},"featured_media":2828,"template":"","class_list":["post-3660","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-campanyes-cpc","fw-portfolio-category-comunicacio-i-publicitat","fw-portfolio-category-desenvolupament-e-commerce","fw-portfolio-category-disseny-web","fw-portfolio-category-imatge-corporativa","fw-portfolio-category-marketing-digital-i-mobil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cal Peret Mitjans - ideaRed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideared.eu\/ca\/projecte\/cal-peret-mitjans\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cal Peret Mitjans - ideaRed\" \/>\n<meta property=\"og:description\" content=\"Realitzaci\u00f3 d&#8217;an\u00e0lisi i definici\u00f3 d&#8217;estrat\u00e8gia web per al desenvolupament de comer\u00e7 electr\u00f2nic per a Cal Peret Mitjans. 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