{"id":2700,"date":"2015-05-05T10:42:46","date_gmt":"2015-05-05T08:42:46","guid":{"rendered":"https:\/\/ideared.eu\/les-6-tendencies-del-marqueting-en-2015"},"modified":"2020-07-03T17:08:44","modified_gmt":"2020-07-03T15:08:44","slug":"les-6-tendencies-del-marqueting-en-2015","status":"publish","type":"post","link":"https:\/\/ideared.eu\/ca\/les-6-tendencies-del-marqueting-en-2015","title":{"rendered":"Les 6 tend\u00e8ncies del m\u00e0rqueting en 2015"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Percolate ens porta una visi\u00f3 global de les noves tend\u00e8ncies del m\u00e0rqueting que no podem perdre de vista durant aquest any 2015:[\/vc_column_text][vc_empty_space image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” in_content_menu=”” icon_pack=”font_awesome” oblique_section=”no” oblique_section_top_and_bottom=”both” oblique_section_position=”from_left_to_right” text_align=”left” triangle_shape=”no” triangle_shape_position=”both” pattern_background=”” full_screen_section_height=”no” vertically_align_content_in_middle=”no” use_as_box=”” logo_in_content_menu=”” content_menu_border_bottom=”” content_menu_border_style=”solid” padding_bottom=”20″ box_shadow_on_row=”no”][vc_column][vc_column_text]<\/p>\n

1. Expansi\u00f3 a nous canals<\/h4>\n

Amb diferent segmentaci\u00f3 demogr\u00e0fica i diferent tipus d’interacci\u00f3, les marques deuen valorar una estrat\u00e8gia d’expensi\u00f3 cap a nous canals en aquest 2015. Tenint en compte aquestes dades, si una marca no \u00e9s a Tumblr o Instagram estar\u00e0 una mica desfasada. \u00c9s cert que si la seva pres\u00e8ncia a Facebook o Twitter va b\u00e9 ja tindr\u00e0 molt guanyat, per\u00f2 el comportament del consumidor tamb\u00e9 s’expandeix cap a nous canals que han de ser espais per a marques.<\/p>\n

[\/vc_column_text][vc_empty_space image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text][no_pie_chart type_of_central_text=”title” show_percent_mark=”with_mark” percent_font_weight=”700″ separator=”yes” percent=”15″ active_color=”#890101″ title=”15%” text=”dels joves nord-americans va utilitzar Tumblr di\u00e0riament en 2014″ separator_color=”#191919″][\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text][no_pie_chart type_of_central_text=”title” show_percent_mark=”with_mark” percent_font_weight=”700″ separator=”yes” percent=”51″ active_color=”#890101″ title=”51%” text=”dels joves nord-americans va utilitzar Instagram di\u00e0riament en 2014″ separator_color=”#191919″][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

2. Auge de la cultura\u00a0geek<\/h4>\n

Aprofita l’entusiasme de la gent per les startups, les noves tecnologies i el creixement global de l’esperit emprenedor.<\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

El creixement de Facebook com a xarxa global i dels joves fundadors d’aquestes tecnologies s\u00f3n una mostra de la transformaci\u00f3 de la cultura popular produ\u00efda en l’\u00faltima d\u00e8cada.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”4140″ img_size=”357×289″ alignment=”right”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” in_content_menu=”” icon_pack=”font_awesome” oblique_section=”no” oblique_section_top_and_bottom=”both” oblique_section_position=”from_left_to_right” text_align=”left” triangle_shape=”no” triangle_shape_position=”both” pattern_background=”” full_screen_section_height=”no” vertically_align_content_in_middle=”no” use_as_box=”” logo_in_content_menu=”” content_menu_border_bottom=”” content_menu_border_style=”solid” padding_bottom=”20″ box_shadow_on_row=”no”][vc_column][vc_column_text]<\/p>\n

3. Redescobriment de l’avantatge competitiva de les ag\u00e8ncies<\/h4>\n

S’espera que algunes marques tirin enrere la seva estrat\u00e8gia interna per aprofitar els recursos de les ag\u00e8ncies creatives.<\/p>\n

\u00c9s freq\u00fcent sentir que les mateixes marques reconeixen que necessiten ajuda a l’hora de desenvolupar la creativitat, amb les idees o en captar les tend\u00e8ncies per saber com han d’enfocar les seves accions.<\/p>\n

D’altra banda, moltes marques s’han dedicat a reclutar gent amb talent. L’any 2014, Apple va crear una ag\u00e8ncia publicit\u00e0ria interna de 1000 persones. Aix\u00ed doncs, sembla que la balan\u00e7a sembla inclinar-se pel repte de gestionar un equip professional de serveis degut als constants canvis d’un ecosistema que compren el m\u00e0rqueting digital i l’omni-canal.<\/p>\n

[\/vc_column_text][vc_empty_space image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

4. M\u00e9s enll\u00e0 dels canals<\/h4>\n

Estigues al d\u00eda sobre les noves tecnologies publicit\u00e0ries, que optimitzen no nom\u00e9s els canals sin\u00f3 tamb\u00e9 tot el contingut.<\/p>\n

Es tendeix a tractar tot el contingut de la mateixa manera, per\u00f2 hem de tenir en compte que podem triar les peces que volem promocionar per trobar la plataforma adequada i connectar amb l’audi\u00e8ncia desitjada.<\/p>\n

Avui les plataformes de “mitjans pagats” com SocialCode i Unified ajuden a les marques a optimitzar la promoci\u00f3 de peces concretes a Facebook, Twitter, LinkedIn i altres canals. Les tecnologies publicit\u00e0ries tenen l’oportunitat d’anar m\u00e9s enll\u00e0 i permetre que les marques diguin: “Aquest \u00e9s tot el meu contingut, troba la millor manera d’invertir aquests 50.000 \u20ac en els mitjans”.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”4144″ img_size=”357×289″ alignment=”right”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”48px” image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

5.\u00a0Valor als continguts de marca<\/h4>\n

Comptant la hist\u00f2ria de la teva marca de forma innovadora no \u00e9s suficient. Busca oportunitats per a proporcionar contingut \u00fatil a la gent en la teva comunicaci\u00f3.<\/p>\n

Rebecca Nadilo, cap d’Engagement Planning de BBDO aconsella els professionals del m\u00e0rqueting a pensar seriament com podrien donar utilitat als seus continguts. En el cas Lowe’s, una cadena de venda de productes de bricolatge i de millores per la llar, van aconseguir incrementar el seu p\u00fablic gr\u00e0cies al seu canal a Vine “Fix in Six” on els seus v\u00eddeos mostr\u00e0ben maneres ingenioses de millorar la vida a la llar.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”4147″ img_size=”357×289″ alignment=”right”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

6.\u00a0Combinaci\u00f3 de servei i utilitat<\/h4>\n

No valoris a la teva ag\u00e8ncia i als teus partners tecnol\u00f2gics per separat, observa com poden treballar junts.<\/p>\n

El gran repte per moltes companyies \u00e9s aconseguir que els professionals de l’ag\u00e8ncia, el departament de m\u00e0rqueting de les marques i les plataformes tecnol\u00f2giques puguin treballar adequadament en conjunt. Alex Jutkowitz (Group SJR) creu que una estructura h\u00edbrida que ofereixi servei i utilitat seria capa\u00e7 de revolucionar el mercat.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]A m\u00e9s d’aquests sis punts, aniran sortint noves tend\u00e8ncies al llarg de l’any. Estarem atents a les novetats del sector per explicar-vos-ho en el nostre Blog de Idees. I tu, t’adaptes a les tend\u00e8ncies d’aquest any? Consulta amb nosaltres per a m\u00e9s informaci\u00f3.[\/vc_column_text][vc_empty_space image_repeat=”no-repeat”][vc_column_text]Font: Percolate,\u00a0http:\/\/bit.ly\/1HpERHk<\/a><\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Neil Espejo
\nJunior Strategic Planner en\u00a0ideaRed<\/a>
\nneil.espejo@ideaRed.eu<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_column width=”1\/3″][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Percolate ens porta una visi\u00f3 global de les noves tend\u00e8ncies del m\u00e0rqueting que no podem perdre de vista durant aquest any 2015:[\/vc_column_text][vc_empty_space image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” in_content_menu=”” icon_pack=”font_awesome” oblique_section=”no” oblique_section_top_and_bottom=”both” oblique_section_position=”from_left_to_right” text_align=”left” triangle_shape=”no” triangle_shape_position=”both” pattern_background=”” full_screen_section_height=”no” vertically_align_content_in_middle=”no” use_as_box=”” logo_in_content_menu=”” content_menu_border_bottom=”” content_menu_border_style=”solid” padding_bottom=”20″ box_shadow_on_row=”no”][vc_column][vc_column_text] 1. Expansi\u00f3 a nous canals Amb diferent segmentaci\u00f3 demogr\u00e0fica i diferent tipus […]<\/p>\n","protected":false},"author":1,"featured_media":4147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-de-ideas-ca"],"acf":[],"yoast_head":"\nLes 6 tend\u00e8ncies del m\u00e0rqueting en 2015 - ideaRed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideared.eu\/ca\/les-6-tendencies-del-marqueting-en-2015\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 6 tend\u00e8ncies del m\u00e0rqueting en 2015 - ideaRed\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Percolate ens porta una visi\u00f3 global de les noves tend\u00e8ncies del m\u00e0rqueting que no podem perdre de vista durant aquest any 2015:[\/vc_column_text][vc_empty_space image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” in_content_menu=”” icon_pack=”font_awesome” oblique_section=”no” oblique_section_top_and_bottom=”both” oblique_section_position=”from_left_to_right” text_align=”left” triangle_shape=”no” triangle_shape_position=”both” pattern_background=”” full_screen_section_height=”no” vertically_align_content_in_middle=”no” use_as_box=”” logo_in_content_menu=”” content_menu_border_bottom=”” content_menu_border_style=”solid” padding_bottom=”20″ box_shadow_on_row=”no”][vc_column][vc_column_text] 1. 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