{"id":4062,"date":"2016-02-28T11:55:58","date_gmt":"2016-02-28T10:55:58","guid":{"rendered":"https:\/\/ideared.eu\/email-marketing-en-ficommerce-2016"},"modified":"2020-07-03T14:41:15","modified_gmt":"2020-07-03T12:41:15","slug":"email-marketing-a-ficommerce-2016","status":"publish","type":"post","link":"https:\/\/ideared.eu\/ca\/email-marketing-a-ficommerce-2016","title":{"rendered":"Email Marketing a Ficommerce 2016"},"content":{"rendered":"<p>El 24 de febrer de 2016 hem tingut el plaer de participar a FICOMMERCE, la fira de el comer\u00e7 electr\u00f2nic i el m\u00e0rqueting digital de Reus.<\/p>\n<p>Concretament a la pon\u00e8ncia titulada &#8220;Email M\u00e0rqueting, com aconseguir que els teus clients obrin els correus, informa i conven\u00e7&#8221;<\/p>\n<p>En la presentaci\u00f3 es va tractar el correu brossa, millors pr\u00e0ctiques d&#8217;email m\u00e0rqueting amb exemples i casos pr\u00e0ctics i amb la participaci\u00f3 dels assistents que van plantejar dubtes i consultes.<\/p>\n<p>Aspectes com l&#8217;assumpte, l&#8217;emissor, la gesti\u00f3 de les bases de dades, la creaci\u00f3 de llistes, les m\u00e8triques i el seguiment de l&#8217;email m\u00e0rqueting i el marc legal van ser identificats com a punts claus per a l&#8217;\u00e8xit d&#8217;una campanya d&#8217;email m\u00e0rqueting. Vam tractar casos pr\u00e0ctics, comentant els resultats, els mapes de calor dels clics en els emails, els test a \/ b, les taxes d&#8217;obertura, rebot i conversi\u00f3. Tot sense oblidar com l&#8217;email m\u00e0rqueting pot contribuir a una estrat\u00e8gia SEO i de m\u00e0rqueting de continguts.<\/p>\n<p>En definitiva, l&#8217;email m\u00e0rqueting com a t\u00e8cnica i complement a l&#8217;ecommerce i el m\u00e0rqueting digital de qualsevol empresa independentment de la seva mida\u00a0i pressupost.<\/p>\n<p>Recordem que l&#8217;e-mail m\u00e0rqueting \u00e9s una eina que ens permet realitzar campanyes publicit\u00e0ries i de m\u00e0rqueting directe a trav\u00e9s de l&#8217;correu electr\u00f2nic.<br \/>\nL&#8217;objectiu d&#8217;aquestes comunicacions mitjan\u00e7ant el correu electr\u00f2nic \u00e9s aconseguir nous clients o fidelitzar els que ja tenim.<br \/>\n\u00c9s imprescindible obtenir el consentiment de la persona receptora per poder-li enviar aquest tipus de missatges.<\/p>\n<p>I que a m\u00e9s serveix per a qualsevol tipus d&#8217;organitzaci\u00f3, empresa o negoci, sense importar el volum de clients o facturaci\u00f3.<br \/>\nAmb una despesa inferior que la publicitat per altres canals. Amb diverses possibilitats de segmentaci\u00f3, personalitzaci\u00f3, amb resultats immediats, permetent el seguiment i la millora cont\u00ednua gr\u00e0cies als tests de les diferents comunicacions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 24 de febrer de 2016 hem tingut el plaer de participar a FICOMMERCE, la fira de el comer\u00e7 electr\u00f2nic i el m\u00e0rqueting digital de Reus. Concretament a la pon\u00e8ncia titulada &#8220;Email M\u00e0rqueting, com aconseguir que els teus clients obrin els correus, informa i conven\u00e7&#8221; En la presentaci\u00f3 es va tractar el correu brossa, millors [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing a Ficommerce 2016 - ideaRed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideared.eu\/ca\/email-marketing-a-ficommerce-2016\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing a Ficommerce 2016 - ideaRed\" \/>\n<meta property=\"og:description\" content=\"El 24 de febrer de 2016 hem tingut el plaer de participar a FICOMMERCE, la fira de el comer\u00e7 electr\u00f2nic i el m\u00e0rqueting digital de Reus. 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