A year before we start, appeared the first banners giving way to a new era of digital advertising. Carles Sanabre (Director of ideaRed) conducted extensive research “The Banner. Analysis, objectives, effectiveness, design, and planning message on the Internet” in which, curiously, the conclusions drawn from that study are still valid today despite the rapidly evolving digital world has suffered since.
Since the beginning of our agency, we wanted to be present at the forefront of new trends in information and communications technology (ICT). In 1995, when Internet awoke in Spain, we developed our first web for Mobles Quer. A static informative site whose purpose was to show its product via online.
The agency was honored to be a pioneer in making joint advertising on CD-ROM. This ad was on the synergy of several companies to advertise sectoral level. “El mundo del cava” collected the most significant and relevant content about this product. It was distributed in one of the most prestigious magazines of the time: “Actualidad Económica”.
geriatrica.com was a site where data relevant to seniors as residential addresses, referral services and information for businesses, professionals and companies collected geriatrics. We were pioneers in implementing dynamic web where the user could now interact with the database in different sections Site and with others through the forum and chat.
Yes, that Google was in 1998. Evolving into a more streamlined design, it would become the most used search engine worldwide, and therefore have an important role in digital marketing.
Sanabre with Alejandra Carles Ferrer and Albert Corral, create Magma3, the first interactive agencies in Spain.
Monumedia 2000 Award finalist for www.vallderibes.com
We won 1 silver sun at the San Sebastian Advertising Festival. Jesus Peiro corporate website.
Anuaria Awards 2002 finalist for www.perfumeriasana.com
Finalist in Anuaria Awards 2003 with Test d’interessos professionals Porta 22. Barcelona Activa
Best non-profit campaign
Carles Sanabre participated as a judge in the New York Awards
From here the smartphones have been gaining prominence in our lives by changing the way we interact with brands and opening up innovative ways to reach consumers.
Carles Sanabre collaborated in the definition of all higher education courses and all courses of Superior Dual Degrees.
Award for Best Spot for Banca Ética