Everything about the Mobilegeddon of Google

A few months ago, Google announced a date apparently cause a before and after in the rules of the most used search engine in the world


The April 21, 2015 was the date chosen to implement the algorithm change that would include a new factor: the compatibility of websites with mobile devices. Google Webmaster Central Blog announced about it: “This change will affect mobile searches in all languages ​​around the world and will have a significant impact on our search results. Consequently, it will be easier for users to get relevant results, high quality and optimized for their devices”.


With this change, Google bet for favoring the pages optimized for mobile devices also have less time to load. Previously, Google decided to conduct an experiment in Indonesia, where most users access the web through slow connections like 2G. The experiment was to optimize pages to make them faster and light, keeping the most relevant content. Google first showed the optimized pages when users search performed will connect from a slow connection. The experiment showed that the optimized pages were 4 times faster than the original versions and used 80% less data. As the user experience, it occurred an increase of 50 % in traffic to these pages optimized favoring parallel to marketers and advertisers to reach new audiences.



The reactions after the announcement were swift. The phenomenon dubbed “Mobilegeddon” stood at 67,200 results in Google. Doubts and fears stalked anyone who had a website. For our part, we will develop the most frequently asked questions we have received from our customers:



How I can know if my site is tailored to meet the criteria of mobile Google?


Google has a tool to see if your website is “mobile friendly”, just enter the URL and see the result.

You can access it here: https://www.google.com/webmasters/tools/mobile-friendly/


If I do not have the responsive web design is not adapted?


It is well known that the responsive design, besides being recommended by Google, is the most efficient way to get your website to be optimal for mobile devices.


 It is important to differentiate between responsive design, mobile web and adaptive design


However, you may get your page to be “mobile friendly” by creating a web mobile including a separate HTML code adapted to mobile devices. You can publish this page URL under the same or a different programming for it to be by accessing mobile devices.


You can also opt for adaptive design that is to have a style sheet (CSS) different from what has been used for normal web. In this CSS parameters required for the resizing of page elements display properly provided mobile phones and tablets it would be defined. From the call to HTML CSS depending on the size of the screen of any device would be programmed. No becomes responsive design but adapted to mobile devices correctly and Googlebot considered optimal web.



If my page disappears from search results on mobile devices I have to get my position from 0?


As happened with the arrival of Penguin, Google made ​​the pages penalized by spam gradually recovered their positions long as they met the criteria for positioning.


Failure to transpose your website and subsequently disappears can always adapt your site for mobile devices, go to Google Webmaster Tools and make a tracing request your page with Googlebot. If you keep good optimization of your website (SEO) in a short time you will see the changes in the search results.


Few weeks later…


Myposeo wanted to measure the consequences of this algorithm change one week later and the results did not reveal the expected revolution. They noted accurately the results generated by Google through mobile over 1000 keywords of 66 websites before and after April 21.


The results were rather contradictory and have nothing to do with the actual trend associated with this update: some sites not optimized for mobile have been favorably modified his position while mobile- friendly sites have been slightly injured.


We leave the following chart which clearly able results:



As we reported from IdeaRed, this algorithm change would not involve apocalypse for pages “misfits”, but the fact that the pages optimized favor visitor traffic and reduce bounce rate from mobile devices. If you want more information leave us a comment or contact us.


Neil Espejo
Junior Strategic Planner in ideaRed.eu


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