One of our objectives is to anticipate the needs and demands of investigating industry trends and new technological developments.


How do we do it?

We combine professional activity with the activity of scientific research university.

Our job is to discover new marketing techniques and technologies and apply them in our daily work for the benefit of our customers.

Research areas

Advertising and Internet

Website and Mobile Marketing

Digital Marketing


Research team

carles-sanabre-idearedCarles Sanabre

IdeaRed director and associate professor in the Department of Communication at the University Pompeu Fabra (UPF).

Our results

Detail result of our research publications